Case Study
From Enterprise fatigue to SME revenue growth
Company Size & Stage: Early Stage | $750k ARR | 17 Employees
Although their sights were set on enterprise clients, the company faced long sales cycles, heavy customisation demands, and poor conversion rates. The real issue lay in misaligned ICP focus, neglecting the SMB segment where their product naturally thrived.
A thorough analysis of the current status quo, market and product capabilities was carried out, with a full GTM approach restructure roadmap provided. This was followed by a 6 month engagement supporting the CEO and revenue leader.
Doubled growth rate within 5 months, reduced sales cycle to <30 days, and significantly lowered CAC.