Case Study
Driving Revenue Growth & M&A Readiness for a Cybersecurity Vendor
Company Size & Stage: Seed Stage | <$2M ARR | 29 Employees
This vendor faced misaligned sales and marketing efforts, unclear product-market fit, and weak visibility, all while preparing for potential acquisition. Despite a strong technical product, the lack of a focused GTM strategy left pipeline growth stagnant and the business unattractive to prospective buyers.
Acting as Interim CRO, we collaborated closely with the CEO and Board to:
- Restructure the sales and marketing approach, aligning around a well-defined ICP.
- Refocus efforts to close the current pipeline while boosting brand visibility with high-profile M&A targets.
- Reshape the GTM team structure, optimise resource allocation, and extend runway.
The restructure helped accelerate deal closure and the new brand exposure helped the company successfully attract strategic interest, ending with an acquisition by a leading corporate as part of a bolt-on acquisition strategy.