Case Study
4x results by simplifying Marketing execution
Company Size & Stage: Seed / Early Stage | <$3M ARR | 12 Employees
After an initial high growth period with certain product virality, the startup’s lean marketing team was left juggling too many channels, resulting in burnout, poor ROI, and no channel achieving critical mass. The absence of clear prioritisation and focus hindered growth and overstretched resources.
- Conducted a GTM audit to assess ROI by channel.
- Focused efforts on top two performing channels (LinkedIn + Content Marketing).
- Established clear processes before adding additional activities.
- Adjusted the team's job descriptions addressing gap skills and high potential areas of individual impact
Achieved 4x improvement in lead generation with the same resources, while eliminating unnecessary overhead.